Engineering and advertising, run like infrastructure
Two practices, one billing model: a flat monthly retainer, a small accountable team, and compute billed at cost off our own fleet. No templates, no percentage-of-spend, no subcontracted creative.
Custom systems, built from nothing
No templates, no page builders, no reselling someone else's platform. We take on software a business cannot buy off the shelf: internal tooling, data pipelines, pricing engines, inference services. Where the workload needs GPUs we run it on our own fleet, which is usually the reason the economics work at all.
Every engagement starts with a two-week discovery sprint against your existing systems, not a slide deck. You get a scoped build plan and a fixed monthly rate before anything ships.
Media buying wired into your own numbers
We read your ad accounts, analytics and order backend through their APIs, join them into one dataset, and train a spend allocation model on contribution margin instead of platform-reported conversions. The model runs on our fleet.
You are charged a flat fee, never a percentage of spend, so nothing about our incentives pushes the budget up. The model gets validated against holdout tests, not platform attribution.
Flat retainers, not hourly billing
Three-month minimum, cancellable on 30 days after that. Compute consumed on our own fleet for either practice is billed at the public rental rates above, with no markup.
- ✓1.3 FTE: one senior engineer plus a fractional lead
- ✓~120 engineering hours a month
- ✓Fortnightly release cadence
- ✓Deployed on Sundancæ capacity or your cloud
- ✓Source, infra and runbooks are yours from day one
- ✓3.0 FTE across a dedicated pod
- ✓~280 engineering hours a month
- ✓Dedicated staging infrastructure
- ✓Business-hours on-call
- ✓Weekly stakeholder demo
- ✓Everything in Core
- ✓6+ FTE, shaped around your roadmap
- ✓~620 engineering hours a month
- ✓Reserved GPU capacity included in the retainer
- ✓Direct Slack access to the team, not a PM layer
- ✓Quarterly roadmap planning session
- ✓Everything in Extended
- ✓Direct API integration with two ad channels
- ✓Margin-based attribution model, retrained monthly
- ✓Weekly performance reporting
- ✓Monthly holdout test to validate incrementality
- ✓In-house creative for one funnel stage
- ✓Up to five ad channels integrated
- ✓Custom attribution build against your order ledger
- ✓Full-funnel creative production and iteration
- ✓Bi-weekly holdout testing
- ✓Dedicated media buyer
- ✓Everything in Core
- ✓Unlimited channels, uncapped monthly spend
- ✓Dedicated data engineer on your account
- ✓Model trained exclusively on your account history
- ✓Weekly strategy session with the account lead
- ✓Priority creative turnaround
- ✓Everything in Extended
What a retainer actually looks like
The same terms apply whether you're on Core or Extended, for engineering or advertising. Nothing here is negotiated case by case, so you know what you're signing before the first call.
There's no separate sales contract to redline and no account manager renegotiating scope mid-quarter. If something needs to change, it changes at the next billing cycle, on the same terms every account gets.